Terms of ServiceRank You

SEO SERVICE AGREEMENT
THIS AGREEMENT is made and entered into as of the Effective Date by and between Rank You Pty Ltd (“Provider”), a company registered in Victoria, Australia, and the Client (“Client”), collectively referred to as the “Parties.”

1. SERVICES PROVIDED

1.1 Scope of Services
Provider agrees to deliver search engine optimisation (SEO) services, including but not limited to:
a) Keyword research and strategy development;
b) On-page SEO, including content optimisation and meta tag improvements;
c) Technical SEO enhancements, such as site speed, mobile usability, and crawlability;
d) Link-building and outreach campaigns;
e) Local SEO (if applicable); and
f) Regular performance reporting and analysis.

1.2 Exclusions
Unless otherwise agreed in writing, Provider is not responsible for:
a) Website design or development beyond SEO-related modifications;
b) Social media marketing or management;
c) Paid advertising (Google Ads, Social Ads, etc.);
d) Creation of new content beyond SEO-related edits; and
e) Third-party software or plugin licensing fees.

2. GUARANTEED CAMPAIGNS

2.1 If Client elects to engage in a Guaranteed SEO Campaign, Client acknowledges that:
a) The website must possess sufficient Domain Authority (DA), historical trust, and content volume;
b) The Provider will assess eligibility based on industry best practices and ranking feasibility; and
c) The guarantee is based on achieving agreed ranking improvements within the specified timeframe, but does not include guaranteed revenue increases.

2.2 If Client fails to meet the minimum domain authority requirements, Provider shall not be liable for any lack of performance under a guaranteed campaign.

3. CLIENT OBLIGATIONS

3.1 Client agrees to:
a) Provide timely access to relevant website and analytics accounts;
b) Implement SEO recommendations as advised (unless performed by Provider);
c) Ensure website hosting, security, and technical infrastructure meet industry standards; and
d) Refrain from engaging in black-hat SEO tactics that may negatively impact rankings.

3.2 Failure to comply with Client obligations may impact SEO results, and Provider shall not be held responsible for underperformance due to such non-compliance.

4. FEES & PAYMENT TERMS

4.1 The Client agrees to pay the agreed fee, payable either by direct debit or invoice.
4.2 All invoices are due within 7 days of issue. Late payments may result in service suspension.
4.3 Any additional services outside the agreed scope shall be quoted separately.

5. TERM & TERMINATION

5.1 This Agreement shall commence on the Effective Date and continue on a month-to-month basis.
5.2 Either Party may terminate this Agreement with 30 days’ written notice.
5.3 Provider reserves the right to suspend or terminate services immediately if Client engages in unethical practices or fails to make payments.

6. LIMITATION OF LIABILITY

6.1 To the extent permitted by law, Provider shall not be liable for any indirect, incidental, or consequential damages, including loss of revenue or business opportunities.
6.2 Provider makes no absolute guarantees regarding rankings, traffic, or revenue improvements, as SEO is subject to search engine algorithms and external factors beyond Provider’s control. 6.3 In no event shall Provider’s liability exceed the total fees paid by Client in the three (3) months preceding the claim.

7. CONFIDENTIALITY & INTELLECTUAL PROPERTY

7.1 Both Parties agree to keep all confidential information private and not disclose it to third parties.
7.2 SEO strategies, reports, and recommendations provided remain the intellectual property of the Provider until all fees are paid in full.

8. GOVERNING LAW & DISPUTE RESOLUTION

8.1 This Agreement shall be governed by the laws of Victoria, Australia.
8.2 Any disputes arising shall first be resolved through good faith negotiations. If unresolved, disputes shall be referred to mediation before legal proceedings commence.

9. GENERAL PROVISIONS

9.1 This Agreement constitutes the entire agreement between the Parties and supersedes all prior understandings.
9.2 Any amendments must be agreed to in writing by both Parties.
9.3 If any provision is deemed unenforceable, the remainder of the Agreement shall remain in full effect.