RANK YOU

Meta Ads
Economics Calculator.

Know what a lead can be worth before you spend.

Meta Ads Economics Calculator | Rank You

META ADS ECONOMICS

Know what a lead
can be worth.

Turn five business assumptions into a clear monthly forecast—before you put another dollar into ads.

01 / Your numbers

Build your estimate

Average job value Revenue from one customer

Gross margin After direct job costs

Lead-to-customer rate Leads that become jobs

Expected cost per lead Your working ad estimate

Monthly ad spend Media only, excluding fees

Everything here is editable. Use your own historical numbers where possible. Fractional customers represent an expected monthly average.

02 / Estimated outcome

Your monthly forecast

Positive unit economics

Your expected CPL is below breakeven.

Breakeven CPL $198 Maximum CPL before ad spend consumes gross profit

Estimated leads 57.1

Estimated customers 17.1

Estimated revenue $20,571

Revenue ROAS 10.3×

Gross profit before ad spend $11,314

Estimated contribution after ad spend $9,314

CPL headroom 82% below breakeven

Pressure-test this with Rank You

03 / Read this properly

A forecast, not a promise.

This calculator uses the assumptions you enter. It estimates leads as ad spend ÷ CPL, customers as leads × close rate, and gross profit as revenue × gross margin.

Results are estimates—not guarantees. Actual performance changes with offer, creative, geography, sales follow-up, seasonality, attribution and other business conditions. Revenue ROAS is revenue ÷ ad spend; it is not net profit.

Meta Ads Economics Calculator.

Know what a leadcan be worth.

Build your estimate

A forecast, not a promise.

Meta Ads
Economics Calculator.

Know what a lead
can be worth.